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Something super exciting about the program! It's actually smart too. The more you travel the bigger the reward is. Now if only IKEA starts paying the time you spend putting together their furniture. Like my Flottebo here, took me only 2 days... I could have been rewarded a whole kitchen with that time spent ( in time currency)!
One of the main reasons I go to IKEA, besides their Swedish meatballs, is to check out their new trends!
Now you have an even better reason to hit IKEA if you happen to live in Dubai.
IKEA Dubai just became the first retailer to let customers pay using their time. Yes, the time spent traveling to IKEA’s store.
A live perspective and experience sharing from someone who was actually there!
IKEA will soon let customers pay for goods with their time!
In the meantime, my sister visits Dubai every 3 month and I am pretty sure she knows what’s going on.
She’s actually there now. I will make sure she shares her experience with us once they start running this program, since I am here in Arizona stuck with an IKEA in Tempe. Oh well, like I said, they do have a breakfast deal you cannot beat.
I have always repeated, like millions of Moms, If i had a penny for every time my kids yell MOM… That’s how I compare it with the new IKEA “pay using time” idea. If I had a Dollar for every time I have visited IKEA!!! I would have owned a store by now.
I even took the ferry in New York, passed by the Statue of Liberty- which was super cool- to get to their IKEA store.
I guess my next stop is going to be IKEA Dubai.
But, here’s how it works. According to some Intel at IKEA UAE, the more time you spend travelling to IKEA, the more you can buy.
Here’s how it works,
IKEA Dubai is running a campaign that will allow customers to spend their time as a currency, simply by showing IKEA checkout staff their Google Maps timeline, that is all the proof they need to see to figure out how much time consumers have spent travelling to IKEA- OMG, I just just opened up my Google Maps out of curiosity and my timeline was full of IKEA visits in many states in the US, I just want to cry! Also this whole idea is super cool.
Dubbed “Buy With Time,” this whole idea behind the new promotion comes from no one else but the customers themselves. It’s like studying IKEA shoppers behavior when it comes to their time/ travel spent doing that.
In view of this, IKEA has added “time currency” instead of Dhs. pricing every item in its Dubai stores, which are based on the average Dubai salary.
Now you can always pay in Dirhams of course in addition to all the time spent travelling to IKEA over the years.
Time is money i guess!
I mean that’s how i translate it here, IKEA is trying to help Dubai community make the most of every minute by repaying them for the time spent trying to IKEA stores.
This huge step may have potential and an impact. In letting consumers pay for goods with time, this could encourage more companies to follow IKEA’s example.
Hopefully if their “Buy with time” UAE campaign works out, I have a feeling it will make its way all the way to the States! And if this ever happens here, you know where to find me.
I still think they should consider paying back in time spent assembling their sofas, because this friheten was quiet the challenge.